Start Your Own D2C Brand — Without The ₹50,000 Lesson Everyone Else Pays For
They told you it needs a laptop and WiFi. It needs ₹40,000 to ₹1,00,000, and almost nobody says so until you've already lost it. Two hours on what this business actually costs — from the guy who runs the ads for 30+ Indian D2C brands.
No ₹40,000 to put at risk? This isn't for you yet.
Not brands I studied. Accounts I logged into this week.
Why Most D2C Brands Die In 60 Days
Forty hours of free YouTube and you still can't pick a product.
So you pick one anyway — the same one 200 other people saw that week.
Then it starts:
- ✕The store looks good and converts at 0.6%
- ✕₹15,000 into ads returns four orders — three COD, one comes back
- ✕You raise the budget because "it needs more data"
- ✕₹35,000 down, you're testing creatives at random
- ✕Week five, you stop opening Ads Manager
And you decide you picked the wrong product.
The Math Nobody Showed You
Now go buy a customer for under ₹184.
You can't. Nobody can. Not in a category 200 people entered the same week.
That wasn't a bad ad account. That was a business that could never have worked — and you paid ₹35,000 to find out.
Book My Seat — ₹47You didn't fail. You were underfunded and nobody told you.
This needs ₹40,000 to ₹1,00,000 to test properly. You were sold it as a laptop and WiFi.
So you ran out of money mid-test, called it a dead product, and blamed yourself.
The people selling "zero investment" aren't wrong by accident. A low barrier sells more seats. It just doesn't build more brands.
Arihant Jain
- ›Meta and Google Ads for 30+ Indian D2C brands, today
- ›₹57 Cr+ managed ad spend across 7 years
- ›Clients include Zomato · JK Super Cement · TrulyMadly · +
- ›Built Cowork, the Meta Ads platform we run those accounts on
- ›Jabalpur. Bootstrapped. No investors, no ghostwriters.
I'm not an ex-dropshipper teaching 2021. I'm in live accounts this week. When I tell you where beginners lose money, it's because I'm fixing it right now for people who pay me to.
P.A.I.S.A.
Most training starts at the ad. The ad is the last thing that matters.
P.A.I.S.A. is the order we actually build brands in at my agency — five checks, in sequence, before a single rupee goes to Meta.
Does the margin survive Indian logistics? Most products fail here and never recover.
What you sell it as, and for how much. The fastest profit lever in Indian D2C.
What it actually costs to test properly, and how far your capital really goes.
Ads, creative and structure — built for the budget you actually have.
Whether the numbers you're reading are real. Usually they aren't.
Get P, A and I right and mediocre ads still make money. Get them wrong and good ads just lose it faster.
Book My Seat — ₹478 Modules
The honest capital number, and what each level buys you.
- ›₹40k vs ₹1L vs ₹3L
- ›How many products you can realistically test at each
- ›How long before you'd know if it's working
- ›Why most "failed products" were just underfunded tests
Not a score out of ten. An actual profit-and-loss model.
- ›Landed cost, shipping, COD, RTO, gateway
- ›The exact CAC ceiling your product must beat
- ›The 20-minute check that kills bad products early
- ›Why ₹599 price points rarely survive
Trending is the worst reason to choose anything in India.
- ›Margin-led selection over hype-led selection
- ›Categories that structurally work vs ones that don't
- ›Why saturation happens in fortnights now
- ›Sourcing questions that change your economics
Why the same product dies at ₹599 and works at ₹1,299 bundled.
- ›Bundle architecture and price laddering
- ›Raising order value without raising ad spend
- ›Prepaid incentives that actually convert
- ›The offer test that beats any creative test
80% of your traffic is mobile. Most stores are built for desktop.
- ›Where Indian stores lose orders between cart and payment
- ›Product page structure that survives cold traffic
- ›Trust elements that matter here specifically
- ›The 20-point pre-launch pass
I run large accounts, so I know exactly what breaks on small ones.
- ›Campaign structure built for small budgets
- ›How many ad sets, how much per ad set
- ›Kill rules — what to cut and when
- ›Why a ₹50k/day structure destroys a ₹2k/day account
One creative works, then dies. That's a system problem.
- ›How many creatives per test, at what cadence
- ›Angles vs formats — what to actually vary
- ›Reading fatigue before it costs you
- ›The test log we run across 30 accounts
The module nobody else will teach you.
- ›Attribution windows and what they hide
- ›Landing page view undercounting and pixel gaps
- ›Why "my ROAS crashed" is usually measurement, not media
- ›The checks to run before you kill a working product
+ LIVE Q&A — bring your product, your numbers, or your store.
Book My Seat — ₹47Most people teaching this ran a store once, years ago.
I run thirty of them right now.
Not mine — my clients'. Which means I see what actually happens after month three, across categories, at real spend, every single month.
I'm not teaching you what worked for me in 2021. I'm telling you what's working across thirty live accounts this week.
The Last 90 Days
Shopify totals from five client stores, 90 days to 20 August 2026. Up and down, as the dashboards show them.
Down quarter, shown anyway. Every account has them — the ones who hide it are the ones selling you certainty.
Client Shopify admin · 90 days to 20 August 2026 · tap any dashboard to enlarge
Don't Come If
- ✕You want passive income
- ✕You want to start with ₹5,000
- ✕You want profit in week one
- ✕You want me to hand you a winning product
- ✕You want stock-style "guaranteed returns" — this is a business, it can lose money
Come If
- ✓You have ₹40,000+ you can put behind a first product and survive losing
- ✓You're a complete beginner with capital — experience takes 90 days, money doesn't
- ✓You're a working professional building this on the side, seriously
- ✓You already have a store and it's stuck under ₹5L/month
- ✓You can give it 90 days before profit
- ✓You'd rather hear the real number than a comfortable one
Bonuses — ₹27,495, Included
Not PDFs written for a landing page. Working files off live client accounts, names removed.
Six working files, the full session recording, and five recorded trainings I filmed to teach my own media buyers.
Plug in landed cost, shipping, COD, RTO, gateway. Returns the CAC ceiling your product must beat.
The exact campaign, ad set and budget build for small budgets.
17 checks before you trust a single ROAS number.
Bundle and price structures that lift order value without touching ad spend.
How many creatives, what cadence, when to kill.
Where Indian stores lose orders between cart and payment.
The swipe system our buyers pull from before writing a single ad.
Every check we run on an account before touching the budget.
The angles, hooks and structures behind our best-performing ads.
The daily and weekly routine we follow on every account we run.
Where the store quietly loses the traffic your ads already paid for.
Two prices marked with a dashed underline are unconfirmed — the total updates once you set them.
Sit Through All 2 Hours. Learn Nothing New? I Refund The ₹47.
Keep the templates and the recording anyway. You just have to actually show up.
FAQ
Two-hour workshop, offer in the last ten minutes. I run a cohort. I'd rather say that now than ambush you. The other 110 minutes work whether you buy or not.
₹15,000–₹40,000 depending on track. On the page rather than saved for the call — you should know before spending ₹47. Application only.
₹60,000–₹1,00,000 total: cohort plus real inventory and ad money. Buy training with nothing left for ads and you've bought a course, not a business. I'd rather lose you now than in month two.
No. Built to follow from zero. It isn't built for people without capital. Experience takes 90 days. Money doesn't.
Thin dropshipping — random product, no brand, heavy COD, 30% RTO — largely yes. A small branded catalogue, prepaid-weighted, with margins that survive Indian logistics — no. If you came for 2020, you'll hate this.
No. You get the filter to pick your own. Handing 500 people the same product saturates it in a fortnight.
Not to start testing. We'll cover what's needed day one versus what can wait.
Recording within 24 hours. But the Q&A is where you get the answer for your situation.
Hindi and English, mixed. Ask questions in either.
Your Product Isn't The Problem. Your Maths Is.
Find out what your numbers have to be — before ₹50,000 teaches you.
{{ seatsLeft }} seats · registration closes Friday 28 August, 11:59 PM IST